SumoMe – Promotion & List Growth
SumoMe is a suite of free tools that can be used to grow your website’s traffic. The SumoMe tools are easy to install and work on any website.
In this article you are going to learn how to use SumoMe’s most useful features to create campaigns, capture emails and measure your results.
It can be confusing to know what to do, so we’ve put together this content to make it as simple as possible to get started.
What we’ll be going through:
- Why use SumoMe
- Sign up to SumoMe
- Install SumoMe on your website
- Smart Bar
- Measure Results
Why Use SumoMe?
There are may plugins and systems that can help to grow your email list, so why use SumoMe? Well, SumoMe is our top pick for those getting started because it’s so easy to set up, it has multiple tool included and it has a free version that is superb.
Some of the tools included with SumoMe are popups, top bars, slide ins and analytics. Once SumoMe is installed you can test out different options to see which one works best for growing your list.
How to Sign Up to SumoMe
Getting started with SumoMe is super simple.
1. Sign up at SumoMe.com
Sign up for an account using your website address and your email: https://sumome.com/register >>
2. Add the WordPress plugin to your site
After you have signed up you will see a page with instructions to install. If you are using WordPress, click the WordPress image as per the below screenshot to link directly to the install page on your website.
You’ll need to be able to log in to your WordPress site and have the capability to install a plugin to do this.
3. Sign In and Follow The Instructions
Once you’ve installed and activated the plugin, the SumoMe bar will appear on your screen. Click on it to start the demo and follow the instructions for a helpful guide to show you how to get started.
Next we’re going to show you how to use some of the key features of SumoMe.
SumoMe Smart Bar
The top section of a website is a perfect opportunity to present and offer to your visitors and have them take action before they view any other content on the site. It’s a great way to present an announcement, provide a lead magnet or link the visitor to a limited time special.
The SumoMe smart bar appears at the top of the website and has three functions:
- Email capture
- Call to action
- Social following
The screenshot below shows the settings page for the call to action which includes a demo so you can see how it’s going to look (you can customise the colours to suit your brand too).
Capturing emails and growing your database is one of the best ways to grow a business, and by using the email capture feature you can put your list grow on autopilot.
Once you have activated this feature, create text to entice your visitors to opt in.
The key here is to offer something in value for return. For example, “sign up for 10% coupon” works a lot better than “sign up for our email list”.
Think about what you can offer to your visitors in exchange for their email address. In digital marketing, this is called a Lead Magnet.
If you would like to learn more about Lead Magnets, contact us at firstname.lastname@example.org and we would be happy to point you in the right direction.
Call To Action
The call to action feature is just like the email capture feature except that it includes a button instead of a sign-up field.
Make sure you are offering value and use persuasive text to entice the visitor to click on the button.
Some examples could include: new blog post; items on sale; tickets selling fast; upcoming event; link to the landing page with lead magnet offer.
If likes and shares is your goal, then use the social following option to present the follow button for the social platform of your choice.
One of the best features of SumoMe is that it measures and reports on conversion rates, even within the free version. The insight here is incredible as it will let you how effective your offers are over time.
The below screenshot shows a call to action campaign within the Smart Bar. The blue line shows clicks and the grey line shows impressions. Hovering over a date will show the actual numbers and using the date settings we can change the period of time shown.